EVENTS
In my position as Assistant Manager of Influencer Marketing, I have taken a leadership role in event planning. Below are some 2025 marketing and brand awareness events I developed with my team!
WOMEN'S HISTORY MONTH BRUNCH
My team hosted our third annual Women's History Month event in partnership with local, women owned coffee shop, Sugar Baby Café in St Pete, Florida. Over twenty beauty pros and salon owners (from Orlando, Tampa, and St Pete) joined us for a morning filled with custom lattes, meaningful conversations, build-your-own bouquet bar, and a custom trucker hat station. The highlight of the event was leading a fireside chat followed by live styling demo with one of our top influencers @samirasjewelry, who captivated the crowd with her styling expertise and passion for her craft. Our guests created 85 total posts garnering over 18k Engagements, 138k Video Views, and 1.01% Engagement Rate. Content performance saw an increase of 101.6% in Video Views and 181.13% in Engagement Rate compared to our previous WHM Brunch. Link to article HERE !
INFLUENCER APPRECIATION EVENT
In January 2025, my team hosted a two-night appreciation event for our SalonCentric Influencer Team at the Edition Hotel in Tampa, Florida. Thirty-one of our talented artists joined us for an enriching experience designed to foster both professional development and team building, focusing on platform engagement with SnapChat, new tool education with AirLight Pro, content analysis with our partners at VidMob, and of course, celebration.
We encouraged our team to share their experiences on social media platforms, requesting they post stories and at least one TikTok or Instagram Reel. The response was great: 87 in-feed posts and 226 stories generated a total engagement of 30,000 and an impressive 315,000 video views. Below are photos from a happy hour/dinner!
